Green Thumb Garden Supply is a fictional locally owned gardening retailer based in Phoenix, Arizona. This project focused on developing a brand that reflects the company’s dedication to educating customers on growing gardens in the challenging desert climate. A cactus-inspired logo signals the brand’s Southwestern roots and regional expertise, while an earthy color palette convey quality, reliability, and a sense of longevity. With these qualities, the brand resonates with multiple generations of gardeners.