This redesign was inspired by the origins of Lollapalooza and the alternative music culture it was built on. Since the festival was originally founded by Perry Farrell of Jane’s Addiction, I wanted the website to reflect that same raw, rebellious energy of his iconic band. I pulled visual inspiration from early ’90s alternative aesthetics; gritty textures, bold type, and bright contrast, while still keeping the site easy to navigate and functional for a modern audience. The goal was to balance expressive, edgy visuals with a clear user experience.