Liminal Dance Project is a dance company devoted to exploring the intersection of ballet and technology. The word “liminal” refers to a space of transition, or something in between, reflecting the company's core concept of merging a historic art form with modern innovation. The goal of this project was to communicate that fusion through branding. The logo draws from Labanotation, a dance notation technique developed in the 1920s in which written symbols represent human movement as a score.